In the 1970s the brand was advertised using the slogan who knows the secret of the black magic box.
Black magic box of chocolates.
Hershey s dark chocolate candy bars miniatures assortment kit kat dark reese s cups miniatures special dark 3 pound bag 4 1 out of 5 stars 20 28 99 28.
The understated elegance of the black magic box makes it an indulgent stylish gift to present to family friends or loved ones.
Today black magic is a brand that wants to be re discovered.
The chocolate experience makes it a present you ll enjoy giving as well as receiving.
The adverts that helped black magic chocolates bring luxury to the masses for just 14p a box instead of 300.
Sold as an affordable version of an at that time otherwise very expensive luxury product they were marketed as a courtship gift.
Available in the range are small medium and large box sizes.
Our classic selection has been created using only natural flavours and features a selection of caramels wholenuts and fruit creams wrapped in dark chocolate.
Today boxes of chocolate can be bought for just a few pounds but when yorkshire confectionery company rowntree s launched black magic in 1933 such treats were almost exclusively the preserve of.
At two shillings and ten pence per lb black magic offered.
Chocolates were once reserved for marriage proposals and the wealthy but vintage adverts have emerged showing how the black magic box cast its spell on the entire nation.