Black Magic Box Advert

Product sales were very high during the post war years and the gift of a box of black magic became inextricably linked with the rituals of courtship.

Black magic box advert.

Black magic medium carton 348g reduced from the traditional 1 lb but not a patch on terry s all gold dark 380g. It was relaunched in 1947 as a gift box that emphasised romance sophistication and courtship. Launched in 1933 this successful line had a difficult start through the war years when production had to be radically scaled back. Advertising campaign from the 1950s sadly about three years ago my mother informed my father she had never really liked black magic chocolates.

11 05 2019 01 16 pm well it s still on sale. It was the. I do wish she hadn t spoiled the magic and had kept that secret between herself and the black magic box. Up until this point most chocolates were.

A 1934 advert for. Alex hutchinson archive curator at nestle which took rowntree s over in 1988 said. A black magic advert from 1934 image. Who knows the secret of the black magic box.

Part of the box s popularity was due to the company s advertisements in which young women were pictured writing letters about receiving black magic often from a sweetheart. Rather than being branded with the rowntree name the brand name itself carried and marketed the product.